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We are living in the age of Internet Marketing, also known as Content Marketing. Here, online visibility is a must, to stay on top and relevant, and make more money.
If you don’t have a good web presence, and aren’t busy promoting and expanding your business, via effective Internet Marketing, you won’t survive for long.What’s Internet Marketing?It’s the new age marketing of a business or brand and its products and services over the Internet, through different tools, employing content, e-mails, search and paid media strategies, to help drive traffic, leads and sales.
Internet Marketing techniques are mostly organic by nature, but these (the techniques) could be paid as well.
Organic internet marketing may not lead to great results instantly, but it would help businesses grow and expand eventually, if done the right way.Content Marketing is the FutureAs per a study, 91% of businesses, across the globe, believe that Internet Marketing is an indispensable and exciting marketing tactic.
Content Marketing involves offering valuable, readable and steady content. It’s the marketing of the present and future.
It stimulates, educates, and guides prospects, and builds trust, authority and connections. When it happens, and when you offer help and value to your customers and prospects, they reward you by becoming your customers and utilizing your products & services.Content Marketing vs. Traditional MarketingContent Marketing is Inbound Marketing and not Outbound Marketing, also called Traditional Marketing. By and large, the latter is interruptive, obstructive, and invasive, besides being costly.
A research shows that, presently, 615+ million devices in the world have adblockers.
What does it mean?
It means traditional marketing may not be very effective.
As per another study, Content Marketing or Internet Marketing is 62% less costly, vis-à-vis the traditional marketing though it pulls over 3 times more business and profits.Visuals & Videos RuleVisuals–in the form of exciting videos and infographics–are comparatively more powerful in attracting new customers and others. Brain processes visuals 60,0000 times faster than texts.
As per another report, people are consuming over 500 million hours of video content daily across the globe.
In an age where majority of us suffer from attention-span problem, it certainly pays to make videos and visuals–that informs, empowers and entertains–a crucial element of our content creating & promotion strategies.
Online videos swiftly increase awareness, stays top of mind with new customers, and also leads to conversions from high-intent viewers.
These also give any brand the power to reach, engage, and convert its most prized audiences in the right moments – whether they’re exposed to a completely new brand for the first time, or are just a few minutes away from striking a deal, and making a purchase.
When brands are present and useful in those moments, the chances of results following are high.4 Exciting Tips for Successful Content MarketingTo harness the amazing powers of Internet Marketing, in the most fruitful way, make Search Engine Optimization (SEO), grammar & spelling, storytelling, and videos an important part of your overall content marketing strategy.1. SEO: Optimize your content for better visibility and improved performance on the Search Engine Result Pages (SERPs). If your content fails to find a place on the first page, it won’t lead to the results you could be keen in.2. Grammar & Spelling: Ensure that your blogs and articles are grammatically correct, and have the right spellings. A piece of content–with glaring grammatical errors and misspellings–won’t’ impress your readers and prospects even as your brand’s value will diminish.3. Stories: Master the art of storytelling for higher traction. Most of us love stories. If there’s a beautiful and inspiring story woven cleverly in your piece, it will pull the ‘emotional trigger’, and lead to better ‘connections’ with your readers and prospects.4. Videos: As per a report, in India, online video is behind over 70% of the nation’s total data usage. As the nation’s online population continues to increase, so will the figure of the video-famished consumers, browsing the web. So, use videos and attractive designs to create persuasive visual content!Summing-up, make Internet Marketing a vital cog in your business establishment and expansion wheel. Follow the marketing strategy tips shared to make more money, and get the best possible business results.

Information Technology (IT) debt is basically the cost of maintenance needed to bring all applications up to date.Shockingly, global “Information Technology (IT) debt” will reach $500 billion this year and could rise to $1 trillion by 2015!But why should you take IT debt seriously and begin to take steps to eliminate this issue from your business?According to Gartner, the world’s leading information technology research and advisory company…It will cost businesses world-wide 500 billion dollars to “clear the backlog of maintenance” and reach a fully supported current technology environment.Gartner summarizes the problem best:”The IT management team is simply never aware of the time scale of the problem.This problem, hidden from sight, is getting bigger every year and more difficult to deal with every year.”The true danger is that systems get out of date which leads to all kinds of costly software and hardware inefficiencies.Your tech support provider can most likely do a better job at staying current with your computer and network environment.Have them start today by documenting the following:The number of applications in use
The number purchased
The number failed
The current and projected costs of both operating and improving their reliabilityAre you using this powerful formula to control your technology?There’s a powerful formula I’ll share with you in a moment that will help you adopt new technology faster in your business.In business, technology encompasses Information Technology (IT), Phone Systems and Web Development.These three layers of technology form the backbone of your business’s technology environment. Why is technology adoption so important?Without new technology adoption it’s impossible for businesses to be competitive in this economy. A major role of technology is to help businesses scale, design systems, and automate processes.Studies recently have shown that adopting technology keeps businesses leaner because entrepreneurs can do more with less.There’s evidence that new business start-ups are doing so with nearly half as many workers as they did a decade ago.For example, Wall Street Journal’s Angus Loten reported that today’s start-ups are now being launched with an average of 4.9 employees.Down from 7.5 in the 1990s, according to the Ewing Marion Kauffman Foundation, a Kansas City Research group.In other words, technology allows businesses to expand quickly with less.Researchers at Brandeirs University found that technology driven service businesses added jobs at a rate of 5.1% from 2001 to 2009; while employment overall dwindled by.5%.These businesses save money, expand, and create jobs by adopting new technologies.Are you adopting new technologies fast in your business?Speed of technology adoption is critical to your business success.Technology is changing the speed of business; now a whole industry might expand, mature, and die in months… not years.There’s one formula that illustrates this marriage between adopting technology and business success the best… and that’s the “Optimal Technology Equation.”I recommend you adopt this powerful “Optimal Technology Equation” in your business:• Maintenance + Planning + Innovation (Adoption)=
• Enhanced Technology Capabilities=
• Reduced Costs + Increased Production=
• Increased Profitability.Of course, this is only a brief explanation of this invaluable formula. Be one step ahead of the competition.